Profile
Strategist | Technology Visionary | Master Storyteller
Experienced Technical Product Manager and Product Architect with a talent for understanding complex, multi-variable problem and solution spaces and defining buildable solution roadmaps and architectures that are profitable, differentiated and user-centric through inter-disciplinary collaboration with customers, partners, Business Units and engineers.
Flexible approaches that work end-to-end across a product lifecycle, from research efforts, standing up brand new products to evolving mature products with a user-base of 200k+ users worldwide, defining strategy and roadmaps.
Exceptional communicator and leader with a passion for customer success who builds strong teams by inspiring and educating both technical and non-technical stakeholders to create delightful product experiences.
Strong mentor, people manager and recruiter with a focus on leveraging team strengths to maximize results.
Experience
Distinguished Product Architect
NI TEST & MEASUREMENTS AT EMERSON (FORMERLY NATIONAL INSTRUMENTS)
November 2023 - June 2024
Responsible for the product management and design of Technology Blocks to be used across all application software.
Led development of research into the role of AI in next-generation workflows through AI Tech Preview for LabVIEW (flagship product), defining the desired outcomes, feature set (from epics to user stories), UX, and telemetry.
Led development of IP reuse library based on the service-based extensibility framework created in previous role.
Collaborated with Distinguished Engineers and Business units to drive the prioritization and implementation of the new software platform architecture created in previous role, with regular program reviews to the CTO office.
Mentored multiple Product Architects and Product Managers across disciplines
Key accomplishments:
Successfully ran the Tech Preview program, with features designed to improve developer efficiency by up to 75%
Obtained appropriate telemetry to justify the business case for AI features in the future
Defined a unified test software application concept that will allow the company to converge and modernize test workflows based on existing software products for a minimum investment
Transformed the way business units and product teams conceive and approach product strategy through user-centric storytelling and workflow-based workshops.
–
Director of Product Management
National Instruments Corp.
September 2022 - November 2023
Defined the future vision of the company software with an eye towards modernization, SaaS, and vertical integration.
Led the Connected Workflow inter-disciplinary workstream, defining feasible milestones and projects aligned with the future vision.
Key accomplishments
Developed the vision for a new software platform architecture based on modern technologies, that leverages the entire portfolio of the company, along with plans for an implementation roadmap and lead user communication.
Reviewed the vision with all levels of the company, from the Executive team to the development teams with great success in aligning expectations.
Introduced innovative ways to use localization technologies to tailor the experience for users in different industries
–
Distinguished Technical Product Manager
National Instruments Corp.
September 2015 - September 2022
Led design and development of FlexLogger (flagship interactive data logging software), from concept to multiple releases.
Led all product design decisions through collaboration with lead users and the product design team.
Developed concept and high-level product architecture for service-based extensibility framework.
Lead Technical Product Manager for automotive communication drivers.
Key accomplishments:
FlexLogger became the company’s first test software product that required no training to use due to its user-centric design, leading to significant growth in systems sales to ad-hoc validation and characterization customers.
Pioneered the use of Google-Ventures Design Sprints to accelerate product design
Scaled up the TPM function by both helping define the Job Skills Matrix and providing training to other TPMs
Achieved savings of over $20 million USD in the automotive project by identifying blind spots in the product definition through workflow workshops and recommending a significant change in strategy.
Persuaded leadership of implementing and adopting the new service-based extensibility framework that now underpins several of NI’s products
–
Co-Founder and Head of Engineering
Capsation LLC
March 2012 - December 2017
Created collaborative virtual whiteboarding application “MeetingBoard” for iPad with two co-founders.
Implemented all client-side drawing and streaming code in objective C.
Defined and implemented all canvas UX.
Key accomplishments:
Drawing primitives with higher performance than competing products at the time, despite hardware limitations.
Acquired a small (~1K) but diverse user base across the world.
Business closed due to life events of the founders.
Skills
Strengths
Strategic
Relator
Communication
Futuristic
Individualization
Empathy
Maximizer
Ideation
Learner
Arranger
Languages
InterestS
Public Speaking
Mentoring
Technology
Singing
Cycling
Travel
Cooking
Education
ITESM (Tec de Monterrey), Guadalajara, Mexico
BACHELOR’S IN ELECTRONIC SYSTEMS ENGINEERING
Graduated Dec 2001
Federal republic of germany
DEUTSCHES SPRACHDIPLOM (Language Certification)
Awarded Apr. 1997
Cambridge University
FIRST CERTIFICATE IN ENGLISH (Language Certification)
Awarded Dec.. 1995
Community
EXATEC AUSTIN (Alumni Association)
PROFESSIONAL DEVELOPMENT AND MENTORSHIP COORDINATOR
04/2024 - 02/2026